TrueCar and Hearst Autos’ leading automobile magazine and website, Car and Driver, have announced a partnership to launch a new car buying service.
The new service will offer an end-to-end research and purchase experience for consumers and will combine the research, reviews and leading-edge insights that Car and Driver provides to its more than 12 million unique visitors each month with TrueCar’s pricing information and nationwide network of more than 12,000 certified dealerships.
“Car and Driver is an integral part of the car shopping process. In-market shoppers and enthusiasts already turn to us for in-depth reviews and longstanding expertise,” Hearst Autos President Nick Matarazzo said in a statement announcing the partnership. “Now, they can complete their shopping process by having the ability to access fair, transparent pricing and TrueCar’s Certified Dealer Network. With this new car buying service, we’re closing the loop. Shoppers will now have the final tool they need to purchase a vehicle.”
The new service can be accessed through multiple entry points on CarandDriver.com, such as the make and model of a specific vehicle or through reviews of the vehicle or directly at carbuying.caranddriver.com.
“More than 12 million monthly visitors trust the Car and Driver brand for its expert reviews, vehicle test drives and advice,” Bernie Brenner, TrueCar’s chief strategy officer, said in a statement. “Providing this in-market audience of car shoppers with the means to connect with our comprehensive new car pricing data and network of TrueCar Certified Dealers is a natural fit.”
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