Daily Data Dive: Digital Wallets Lead Social | PYMNTS.com

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In today’s social media sphere, politics would likely seem to be the most talked about topic but that would be an incorrect assumption.

In Mastercard’s 2017 Digital Payments Study, the credit card company found digital wallets were the high topic of conversation among social media users.

Here are the numbers:

3.5 million | Amount of Mastercard monitored conversations on Twitter, Facebook, Instagram and Weibo

75 percent | Social media conversations centered on digital wallets

2 million | Number of mentions of digital wallets in-store, online and in-app

84 percent | Amount of these conversations happening on Twitter

43 percent | Amount of people interested in authentication technology