Cardlytics appoints former Monitise SVP as UK banking head

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Cardlytics, a purchase intelligence platform, has strengthened its senior team in the UK with the appointment of Campbell Shaw as the new UK Head of Banking.

Shaw will spearhead relationships with existing bank partners and grow the firm’s financial services capability, based in Cardlytics’ European headquarters in London.

At Monitise, the digital technology firm, Shaw was the Senior Vice President for the EMEA region with prime responsibility over the mobile banking application partnership with RBS Group, the firm’s biggest global customer. In his role, Shaw led teams responsible for digital innovation and business transformation, supporting the rapid growth of the bank’s apps across all brands. Prior to joining Monitise, he held senior roles with global data companies, leading and growing financial services sales teams at Dun & Bradstreet and Experian.

The move comes as banks increasingly look to engage more with their customer base through rewards and loyalty schemes to attract new customers and retain existing ones, particularly ahead of the forthcoming PSD2 directive, which gives even greater power to consumers.

“Campbell’s background in financial technology and experience running one of the country’s best and most used mobile banking apps will prove essential as we grow the Cardlytics business in the UK,” said Pete Gleason, President of International Operations at Cardlytics. “Campbell has unrivalled industry knowledge and we’re thrilled to have him on board to ensure loyalty remains part of on-going fintech innovation.”

Campbell Shaw added: “Having spent a large part of my career in financial services and innovation, I’m delighted to be joining a fast-growing company like Cardlytics and help banks thrive in the midst of current tech disruption. As more financial institutions are waking up to seeing the value in sophisticated reward schemes to forge deeper customer relationships, I’m very excited about the future growth plans we have for the company.”

As a co-founder of Ladies Who Lead, a personal development community for women (and men) working in digital and fintech, Shaw is also an advocate for bridging the gender gap within the technology industry.