Today First Data (NYSE: FDC) announced that its Clover platform will support Android Pay’s NFC-based smart tap messaging, making it available to developers.
Android Pay’s smart tap NFC messaging and mobile wallet marketing capabilities allow businesses to bring loyalty programs, stored value cards, coupons, and other offers to mobile-connected consumers. Android Pay users can simply tap their phones at the point of sale to receive rewards based on their loyalty or coupons towards future purchases.
Android Pay makes the loyalty process more seamless, so users and business owners can forego keeping track of punch cards, using a personal phone number or installing mobile apps. Offer and point redemptions can be enabled with a single tap of a user’s phone against a Clover terminal.
“We are delighted to partner with Google to support smart tap. The technology provides a fantastic customer experience with clear benefits to business owners, especially as they seek to develop more impactful relationships with their customers,” said John Beatty, co-founder and general manager of Clover, a First Data company. “At Clover, our mission is to enable innovation in commerce and this newest collaboration with Google reflects that.”
“We are excited to be working with Clover to enable brick and mortar merchants of all sizes to better engage and delight their mobile-connected customers,” said Pali Bhat, vice president of Product Management at Google.
Clover Customer Engagement is a portfolio of apps that allows businesses to manage rewards, promotions, and customer feedback and data. With the integration of Clover Customer Engagement and smart tap, businesses can engage with customers and send offers directly to their Android Pay wallets. A key benefit for merchants is driving higher consumer enrollment rates, and ultimately converting new and casual customers into regulars.
“Our work with Google is yet another great representation of how the Clover platform can be leveraged for value-added services like smart tap messaging,” said EJ Jackson, senior vice president, head of First Data’s Integrated Solutions Group. “As the platform continues to grow, we are excited to see it become a platform of choice for major technology companies and developers alike.”
Android Pay’s smart tap messaging will be made available to developers and merchants later this year. To learn more, visit Clover.com/integrations.