May 19, 2017
First Data has announced that its Clover platform will support Android Pay’s new NFC-based smart tap messaging, making it available to developers, according to a press release.
As part of the collaboration between First Data and Google, the Clover Customer Engagement Suite will support small businesses to connect with customers during checkout and beyond. Clover’s integration with Android Pay was demonstrated live for the audience at the Google I/O 2017 conference in Mountain View, California.
Android Pay’s smart tap NFC messaging and mobile wallet marketing capabilities enable businesses to bring loyalty programs, stored-value cards, coupons, and other offers to mobile-connected consumers. Android Pay users tap their phone at the point of sale to receive loyalty rewards points or coupons to use with future purchases.
Clover Customer Engagement is a portfolio of apps that enable businesses to manage rewards, promotions, and customer feedback and data. With the integration of Clover Customer Engagement and smart tap, businesses can connect with customers and send offers directly to their Android Pay wallet.